The Hard Truth About Fashion Consumption

The biggest, most glaring problem we have is us. We're the root of the problem. And although we hate to admit it, the solution is us too.

We need to change the way we consume. That means resisting fast, disposable fashion and rethinking our habits entirely. But let’s be real—the only way to get the masses to follow is to make it cool to care.

Repair. Restore. Squeeze every last drop out of your favorite clothing and shoes. Make longevity stylish. Because sustainability only scales when it's desirable. And it starts with us choosing better—so others want to, too.

That’s exactly what we’re here to do at Launderd. We’re on a mission to make repair and restoration aspirational—to show that caring for what you already own is not only smart, but stylish. We give luxury fashion new life, saving it from landfill and making sure you get every moment of joy you can from the pieces you love.

But this goes beyond the feel-good satisfaction of “helping the planet.” It’s about embracing a deep, cool-girl way of doing things that’s genuinely against the grain. It’s saying no to the mass-produced, cheap, forgettable fast fashion cycle—and yes to the kind of style that has history, intention, and soul.

It’s also about buying classics—timeless pieces that are worth their weight in gold. The things you’ll wear for years because they never go out of style, and they only get better with age.

And what gives us the thrill of buying a new Gucci bag? It’s the little things—the fresh box, the exhilarating in-store experience, the smell of new leather, the first wear, the first compliment. We get it. That’s why at Launderd, we’re bringing those same feelings to the world of repair. We believe restoring your favorite piece should deliver that same satisfying high, with the vibe just right so you’re not left craving the new-purchase buzz.

It’s not grunge or hipster for the sake of it. It’s wearing your nana’s vintage boots because they have a story. It’s choosing something meaningful over something mindless. It’s showing that true style isn’t about more, newer, faster—but about better, rarer, and yours.

When you repair with Launderd, you’re not just fixing a bag or shoes. You’re making a statement about who you are—and how you value what you own. You’re helping change the culture of consumption, one cool, considered choice at a time.